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NEW Cialis® Japan’s first* ED medication available without a prescription!

The first over-the-counter ED medication in Japan*

ED medication, which conventionally required a prescription from a physician, is now available for purchase over the counter as Cialis® (Pharmacist’s Intervention Required Medicine(PIRM)) at drugstores and pharmacies.

* PDE5 inhibitor ED medication now available over the counter

Three Characteristics of ED Medication Cialis®

Takes effect as quickly as 30 minutes

Effective from 30 minutes after intake

Takes effect as quickly as 30 minutes after use
allowing you to take it at your own pace.​

* Please take approximately one hour before sexual intercourse. Do not take more than one tablet per day. Also, wait at least 24 hours between doses.

Lasts up to 36 hours*

Effective up to 36 hours after intake*

You can enjoy sex naturally and at your own pace with long lasting effect.

*Taking this drug alone does not cause erection. An erection occurs only when you are sexually stimulated.

Less affected by food or alcohol

Less affected by food or alcohol

Feel free to enjoy food and alcohol as this medicine is less affected by fatty foods and alcohol.

*Please refrain from taking grapefruit juice, etc., which affect this drug.

* Please avoid excessive alcohol consumption.

Mechanism of Action of Cialis®

Normally, when adult males are sexually aroused, a signal is sent to expand the blood vessels of the penis, resulting in a natural erection. 
However, patients with ED have difficulty experiencing or maintaining erections, as this signal is disrupted faster than usual by an enzyme called “PDE5”*. 
Cialis® selectively inhibits PDE5 only during sexual arousal to expand blood vessels and increase blood flow, so that you can experience natural erections. 
*PDE5: Phosphodiesterase type 5

Efficacy and Safety of Cialis®

Safety of Cialis®

No side effects were confirmed in approximately 93% of subjects. *​

* The rate of incidence of side effects during approval in clinical trials in Japan was 27.24% (70/257 subjects), and the rate of incidence of side effects of doses less than the maximum dosage of 20 mg and of 20 mg in a specific use survey was 3.43% (56/1,635 subjects). The total rate of incidence of side effects of these two was 6.66% (126/1,892 subjects).

Graphs, pie graphs

The primary side effects reported during approval in clinical trials in Japan included 29 cases of headache (11.3%), 13 cases of flushing (5.1%), 9 cases of hot flashes (3.5%), 6 cases of indigestion (2.3%), as well as other symptoms.

3 Tips before the intake of Cialis®

Icons for dosage instructions and precautions

1. Check the dosage/administration method and precautions before use.

Before using this medication, it is important that you correctly understand the  dosage/administration and precautions before use.

Chair and lamp icon

2. It is important to relax.

In order to confidently enjoy sex, it is important that you calm down and relax.

Glass of water icon

3. Please stay hydrated.

In order to enjoy an intimate moment, please make sure that you are sufficiently hydrated.

Efficacy/Effects

Erectile dysfunction (a condition that makes it impossible to experience or maintain a sufficient erection to enjoy sex)

Directions/Dosage

  • Administration for adult males (18 years or older). Take one tablet per administration with tap or lukewarm water about one hour before sexual intercourse.

  • Do not take more than one tablet per day. Also, wait at least 24 hours between doses.

  • Can be taken before or after eating.

Age

Adult males
(18 years or older)

Under the age of 18

Single

1 tablet

×
Cannot take this medication

  1. Women should not take this medication.

  2. Taking this drug alone does not cause erection. An erection occurs only when you are sexually stimulated.

Active Ingredient (per Tablet)

Active ingredient

Dose

Action

Tadalafil

10 mg

Relaxes blood vessels of penis to increase blood flow.

Inactive ingredients: croscarmellose sodium, cellulose, lactose, hydroxypropyl cellulose, hypromellose, magnesium stearate, talc, titanium dioxide, ferric oxide, triacetin, sodium lauryl sulfate

  1. Only one box can be purchased at a time.

  2. Purchase requires consultation with a pharmacist.

【Notice】Advance sale starts from Friday, July 31, 2026 / Nationwide sale starts from Monday, August 31, 2026

How to Purchase

You can purchase Cialis® from drugstores and pharmacies in Japan.

Step 1

Answer and complete check sheet
to confirm if you are able
to use Cialis®.

Step 2

Present the results of the check sheet
to a pharmacist in store
and receive an instruction/consultation.

Step 3

Purchase the medication.

* The check sheet is available in a printed version and a web version. If you are using the printed version, you will need to print it yourself.

Click here for more information on how to purchase Cialis®

Improving the well-being of all who suffer from ED

ED impacts a large number of men. ​
Not only does it cast a shadow over the self-confidence and self-esteem of those who suffer from it, but it can also hinder the relationships they have with their partners. However, due to factors such as embarrassment and misunderstanding of ED, there are many who give up on treating ED.

MAT-JP-2604645-1.0-07/2026

最終更新日:2026年7月31日